VP of Marketing Intelligence

We are seeking a Head of Marketing Intelligence to lead our global marketing measurement and analytics strategy. This senior leadership role is designed for a proven operator who combines deep expertise in analytics and data science with hands-on experience driving marketing performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven solutions (including Generative AI) that uncover actionable insights to accelerate customer growth. This is a high-impact position with strong visibility and direct influence on company growth.

Responsibilities

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance, and Product Marketing leadership to drive data-informed decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution methods.
• Champion marketing mix modelling (MMM) to evaluate cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models.

AI, GenAI & Automation

• Deploy AI/ML models for anomaly detection, spend optimisation, and customer segmentation.
• Automate campaign insights (e.g., natural language explanations of channel efficiency).
• Build dynamic customer journey clustering to identify emerging cohorts.
• Leverage GenAI to generate personalized marketing narratives and creative testing at scale.
• Foster a culture of automation where insights flow directly into strategy and execution.

Data Infrastructure & Governance

• Oversee pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and BigQuery.
• Ensure data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Deliver executive-ready insights supported by Tableau dashboards and automated reporting.
• Provide GenAI-driven summaries that translate advanced AI/ML outputs into clear strategic recommendations.

Requirements

• Proven track record in analytics and data science with extensive marketing measurement experience.
• Expertise in attribution modelling (deterministic, probabilistic, MTA) and marketing mix modelling (MMM).
• Strong background in AI/ML applications in marketing analytics and Generative AI for automation.
• Hands-on experience with AppsFlyer, Databricks, Google Marketing Platform, AWS, BigQuery, SQL, and Tableau.
• Solid knowledge of data governance, compliance, and privacy frameworks.
• Excellent communicator with the ability to simplify complex insights into actionable business recommendations.
• Experience in high-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

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