Senior Product Manager - Growth & UX

We are seeking a Product Manager / Senior Product Manager to lead user acquisition and product growth initiatives from strategy to execution. This is a unique opportunity to shape an innovative platform that is redefining how users engage with digital assets. You will play a pivotal role in driving user adoption, optimizing onboarding experiences, and increasing conversion rates across a global footprint.

As part of this role, you will collaborate closely with engineers, designers, analysts, marketers, and other cross-functional teams to deliver seamless, data-driven, and impactful product experiences.

Key Responsibilities

Optimizing User Experience & Onboarding

• Design, build, and refine best-in-class trading onboarding workflows.
• Create multi-channel experiences, ensuring seamless interactions across mobile apps and web platforms.
• Take ownership of the onboarding and KYC experience for retail, VIP, and institutional users, ensuring a unified and frictionless process.
• Strengthen integrations with other product offerings to provide a connected and engaging user experience.

Data-Driven Decision Making

• Implement event tracking for in-depth funnel analytics and CRM capabilities.
• Develop real-time dashboards to analyze product performance and user behavior.

Driving Growth & User Acquisition

• Work closely with Growth and CRM teams to develop targeted retail campaigns that enhance product adoption and improve conversion rates.
• Align feature development with growth strategies to maximize engagement and retention.

Product Strategy & Development

• Define and document detailed product specifications, setting clear acceptance criteria.
• Balance trade-offs to deliver optimal outcomes for users and the business.
• Oversee roadmap planning, ensuring timely delivery of features.
• Continuously test and refine products through internal usage ("dogfooding") to identify improvements.

Collaboration with Feature Teams

• Partner with delivery management teams to optimize resources and accelerate product development.
• Work closely with lead engineers to develop scalable technical solutions.
• Ensure comprehensive test coverage by guiding QA engineers in validation strategies.

Stakeholder Engagement & Market Research

• Conduct user research and client interviews to gather insights and refine product features.
• Collaborate with Marketing, Growth, and CRM teams to drive adoption and retention strategies.
• Stay informed on market and industry trends to anticipate user needs and competitive opportunities.

Requirements

• 5+ years of product management experience, preferably in crypto trading or exchange platforms.
• At least 2 years of experience in Growth or CRM-related initiatives.
• Strong data-driven approach, combining analytics with a deep understanding of user needs.
• Passion for creating low-friction, efficient onboarding experiences.
• Experience successfully shipping and iterating on large-scale software or financial products.
• Strong leadership skills, with the ability to take initiative and deliver results.
• Excellent collaboration skills, working seamlessly with designers, engineers, QA, marketing, growth, CRM, compliance, and legal teams.
• Effective communication, with the ability to highlight key insights concisely.
• Understanding of APIs and technical concepts is a strong advantage.
• A growth mindset, open to continuous learning and improvement.