Senior Marketing Manager (Blockchain)

We are hiring a Senior Marketing Manager to drive strategic marketing initiatives within the Web3 and blockchain space. This role is ideal for someone with a strong background in digital marketing, community engagement, and content strategy, specifically within decentralized technologies.

Working for a leading Blockchain / Web3 company that provides a framework for building and running decentralized applications that prioritize data ownership and privacy. Their technology enables secure, peer-to-peer interactions with verified off-chain computing to enhance scalability and efficiency.

Key Responsibilities:

Strategy Development:

• Develop and execute a comprehensive marketing strategy tailored to the Web3 audience, with a focus on blockchain, decentralized applications, and developer communities.
• Identify key marketing channels—including social media, content marketing, SEO/SEM, and strategic partnerships—and create targeted campaigns.

Marketing Execution:

• Oversee the implementation of marketing campaigns across multiple digital channels.
• Manage and optimize paid advertising efforts to maximize engagement and ROI.
• Lead the production of high-quality marketing materials, including blog content, whitepapers, videos, and social media assets.

Community & Developer Relations:

• Build and strengthen relationships with developers, influencers, and key stakeholders in the Web3 ecosystem.
• Organize and participate in community events, AMAs, webinars, and hackathons to drive engagement.

Analytics & Reporting:

• Monitor and analyze marketing performance using Web3-specific analytics tools.
• Utilize data-driven insights to refine strategies and improve overall campaign effectiveness.

Brand Management:

• Ensure consistency in brand messaging and identity across all platforms.
• Maintain a strong and authentic brand presence aligned with company values.

Requirements:

Experience:

• 3+ years in marketing, with at least 2 years focused on Web3, blockchain, or related technology sectors.
• Demonstrated success in developing and executing end-to-end marketing strategies.

Technical Skills:

• Hands-on experience with SEO, SEM, content management, and social media tools.
• Understanding of blockchain fundamentals, smart contracts, and decentralized technologies.

Content & Community Management:

• Strong writing and content development skills, ideally within the tech or Web3 space.
• Experience with video production or graphic design is a plus.
• Ability to engage and grow online tech-focused or developer communities.
• Familiarity with platforms like Discord, Telegram, Twitter, and GitHub for community interaction.

Analytical & Strategic Thinking:

• Proficient in marketing data analysis and performance tracking to drive continuous improvements.