Lead/Head of Marketing (web3)

Our client is an innovative leader in web3 gaming infrastructure, transforming the gaming experience with decentralised technology. With ambitious growth plans and cutting-edge technology, they are dedicated to empowering developers and enhancing the gaming landscape globally. They’re seeking a seasoned Head of Marketing to drive their marketing efforts and establish their presence as a key player in the web3 gaming world.

Position Overview

The Head of Marketing will be responsible for shaping and executing a strategic marketing vision to increase the company’s visibility in the web3 and gaming sectors. This role requires a forward-thinking, community-focused marketer with strong experience in web3 ecosystems and a passion for gaming. The ideal candidate will build and manage an effective marketing team, drive community engagement, and lead high-impact campaigns to position the company at the forefront of web3 gaming.

Key Responsibilities

• Strategic Marketing Leadership: Develop and lead a cohesive, multi-channel marketing strategy that aligns with the company’s goals in the web3 gaming space.
• Brand Development: Enhance brand visibility and establish thought leadership in the blockchain and gaming communities.
• Community Engagement: Grow and engage the company’s community on relevant platforms, including Discord, Twitter, and Telegram.
• Content Strategy: Lead the creation of content that resonates with the web3 audience, including blogs, whitepapers, newsletters, and social media posts.
• Campaign Planning & Execution: Oversee impactful marketing campaigns, including product launches and partnerships, to drive growth and brand awareness.
• Collaboration & Alignment: Partner with product, sales, and partnerships teams to maintain aligned, cohesive messaging and positioning across all channels.
• Performance Metrics: Define KPIs, monitor campaign success, and report insights to the executive team with a focus on continuous improvement.

Skills & Experience Required

• 5+ years of experience in a marketing leadership role within web3, blockchain, or gaming.
• Proven success leading marketing strategies for emerging technology or gaming sectors.
• Strong understanding of web3, blockchain, and decentralised ecosystems, with knowledge of blockchain-based gaming technology.
• Demonstrated expertise in building and nurturing online communities through platforms like Discord and Telegram.
• Excellent written and verbal communication skills, with the ability to distil complex ideas for various audiences.
• Experience using data to drive marketing decisions and a metrics-oriented approach to strategy.
• Passion for gaming and blockchain technology, with an enthusiasm for the web3 movement.
• An entrepreneurial mindset with a proactive and innovative approach to challenges.