Marketing Strategy & Operations Manager

Cayman Islands | Marketing | Full-time | Remote
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About the Company

A leading organization in the Web3 space is dedicated to advancing Ethereum scaling solutions and building the future of decentralized technology. The mission is to deliver cutting-edge Layer 2 technology that empowers developers to create scalable, secure, and cost-efficient decentralized applications (dApps). With billions in total value secured and hundreds of applications deployed, the project stands as one of the fastest-growing ecosystems in blockchain.

The organization values decentralization, innovation, and community, with a strong focus on shaping the future of decentralized finance and blockchain adoption.

The Role

The Marketing Strategy & Operations Manager will play a pivotal role in driving ecosystem growth and adoption. Reporting to the Head of Marketing, this individual will design and execute strategies, optimize operational processes, and collaborate with cross-functional teams to achieve key objectives. The position requires a strategic thinker with operational expertise, a strong understanding of Web3 trends, and a passion for blockchain technology.

Responsibilities

• Develop and implement go-to-market strategies in collaboration with community managers and marketing specialists.
• Conduct research and analysis to identify target audiences, trends, and opportunities.
• Plan, execute, and measure multi-channel marketing campaigns (social, content, email, paid, etc.).
• Track and analyze campaign performance to optimize strategies and maximize ROI.
• Streamline marketing processes, workflows, and reporting to improve efficiency.
• Manage budgets and allocate resources effectively.
• Oversee the implementation of marketing technologies and tools.
• Monitor industry trends and provide insights to leadership and teams.
• Ensure alignment of marketing efforts with product, developer relations, and business development teams.
• Manage external agencies and partners to deliver marketing initiatives.
• Evaluate community engagement programs (such as ambassador and KOL initiatives) and adjust resources based on performance.

Requirements

• 7+ years of experience in marketing strategy and operations, ideally within technology or blockchain.
• Strong understanding of Web3, blockchain, and the crypto ecosystem.
• Proven track record in developing and executing impactful marketing campaigns.
• Proficiency in marketing analytics and measurement tools.
• Excellent communication, organizational, and project management skills.
• Ability to work independently as well as within a team setting.
• Genuine passion for blockchain and decentralized technologies.

Nice to Have

• Experience with DAOs or blockchain-native organizations.
• Knowledge of content marketing and SEO.
• Familiarity with marketing automation and advanced analytics tools.

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