Demand Generation Growth Manager - Sports and Predictions

We are seeking a skilled Demand Generation Growth Manager to lead marketing campaigns across Sports and Prediction markets within a fast-growing, regulated consumer platform.

This role focuses on planning, executing, and optimising demand generation campaigns across programmatic media and streaming channels, driving both brand awareness and customer acquisition in a highly competitive environment.

The ideal candidate brings hands-on experience within the sports business, a creative and experimental mindset, and the initiative to drive growth across multiple products. A strong commercial instinct and curiosity for emerging technologies, audiences, and user trends are essential.
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Key Responsibilities

Campaign Management & Optimisation

• Develop, launch, and optimise campaigns across Search, Social, Display, and Video
• Manage daily budgets, bids, and pacing to maximise ROI and user acquisition
• Tailor creatives and messaging to align with regional regulations, sports calendars, and user intent
• Segment audiences by behaviour, geography, interest, and device to improve conversion performance
• Integrate internal and third-party data sources to refine targeting and campaign effectiveness
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Measurement & Reporting

• Monitor campaign performance using analytics and attribution tools
• Produce detailed reports covering KPIs such as CAC, ROAS, CTR, conversion rate, and LTV
• Share actionable insights with creative, product, data, and compliance teams
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Compliance & Market Sensitivity

• Ensure all campaigns comply with state-level regulations and partner requirements
• Stay up to date on legal developments, industry trends, and competitor activity within Sports and Predictions
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Requirements

• 3–5 years of experience in media buying across programmatic media and DOOH, with direct vendor relationships
• Strong commercial understanding with the ability to craft compelling acquisition messaging across web and app channels
• Proactive, adaptable, and comfortable in fast-paced environments
• Clear communicator with a collaborative working style
• Proven experience managing seven-figure acquisition budgets across multiple regions
• Solid understanding of attribution modelling, A/B testing, and customer lifecycle marketing
• Strong analytical and performance-driven mindset
• Experience working closely with creative, compliance, and data teams
• Strong account management and negotiation skills
• Passion for sports and Web3 technologies
• Personal interest in trading and investing across traditional and decentralised finance

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