DeFi Marketing Lead

We’re looking for a Marketing Lead to spearhead the marketing efforts of an innovative DeFi protocol. This role calls for a strategic thinker with a deep understanding of both traditional and decentralized finance. The ideal candidate combines financial acumen and DeFi expertise with creativity in content, community engagement, and partnership marketing. You’ll collaborate closely with teams across sales, business development, and tokenomics to elevate the brand’s presence and foster meaningful connections across the DeFi ecosystem.

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Key Responsibilities

Marketing Leadership

• Develop and implement a global marketing vision aligned with the project’s mission and audiences.
• Plan and execute marketing campaigns that resonate with DeFi participants, institutional partners, and retail users.

Content Creation & Editorial

• Manage and contribute to the editorial pipeline:
  • Website: Publish articles on tokenomics, product updates, and key milestones.
  • Social Channels: Drive engagement through partnership announcements, updates, and community recaps.
  • Educational Content: Create accessible, engaging materials that balance technical depth and creativity.

Community Engagement

• Oversee community platforms (Discord, Telegram, etc.) with a focus on moderation, security, and relationship-building.
• Train and support community advocates to ensure alignment with brand tone and values.

Partnership Marketing

• Collaborate with partners on co-marketing initiatives including joint posts, AMAs, and events.
• Ensure consistent and aligned messaging across all collaborations.

Performance Monitoring

• Track and analyze campaign effectiveness, providing actionable insights for continuous improvement.

Creative Initiatives

• Lead creative marketing strategies — from memes and trend-based content to unique engagement campaigns.
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Requirements

• Proven copywriting skills with the ability to tailor tone and messaging across platforms.
• Strong understanding of financial mechanisms, DeFi concepts, and tokenomics.
• Familiarity with protocols, smart contracts, and broader DeFi trends.
• Excellent organizational and multitasking skills across diverse teams.
• Awareness of community dynamics and emerging trends within DeFi.
• Creative mindset with a passion for producing authentic, engaging content.
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Why Join

• Be part of a forward-thinking protocol at the forefront of decentralized finance.
• Collaborate with a dynamic team shaping the future of the industry.
• Enjoy the flexibility of remote work within a fast-paced, global environment.
• Have a direct impact on community growth and ecosystem development.

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