ASO Manager - Sports and Predictions

We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android.

You will work in a fast-paced environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end to end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact.

Our work spans data-driven creative testing, metadata optimization, localization strategy, and keyword research. We move quickly, focus on clarity, and avoid unnecessary delays. If this sounds like you, there is real opportunity for rapid growth.
‍

Key Responsibilities

• Own and execute the ASO strategy across the Apple App Store and Google Play.
• Drive keyword research, ranking improvements, metadata optimization, in-app event strategy, and experimentation across multiple markets.
• Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests).
• Monitor and improve organic installs, impressions, CVR, and retention from app store traffic.
• Use ASO tools (e.g., AppTweak, AppsFlyer) to track performance, competitors, and opportunities.
• Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation.
• Partner with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives.
• Manage ASO inputs for app updates, new features, and major releases.
• Conduct competitive analysis across predictions trading, fintech, crypto, and gaming-adjacent sectors.
• Report on performance with clear insights and actionable recommendations.
  ‍

Qualifications and Skills

• 3+ years of hands-on ASO experience for consumer mobile apps (iOS and Android).
• Experience working in fast-paced, high-growth environments.
• Strong understanding of App Store and Google Play algorithms, ranking factors, and conversion levers.
• Advanced experience with ASO tools such as AppTweak, AppsFlyer, and keyword tracking or experimentation platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Comfortable working with cross-functional teams across product, growth, and marketing.
• Proven ability to execute quickly and efficiently in a high-speed environment.
• Deep domain knowledge in sports and experience within the sports industry.

‍