
Jan3 founder Samson Mow has once again stirred the Bitcoin community, forecasting that Tesla CEO and billionaire entrepreneur Elon Musk will make a dramatic return to the Bitcoin market in 2026 — potentially pushing the cryptocurrency into uncharted, seven-figure territory.
Known for his outspoken optimism, Mow took to X (formerly Twitter) to issue a slate of five forecasts for Bitcoin’s trajectory in 2026, headlined by one audacious claim: “@elonmusk goes hard into BTC.”
While Musk’s support for digital assets is hardly breaking news, Mow’s confidence that the Tesla founder will once again dive deeply into Bitcoin marks a notable pivot. The tech magnate has historically oscillated between crypto enthusiasm and environmental caution. After Tesla started accepting Bitcoin payments in early 2021, Musk reversed course just months later, citing Bitcoin’s carbon footprint. By mid-2022, Tesla disclosed it had sold roughly 75% of its Bitcoin holdings, a move that unsettled markets and crypto investors worldwide.
Mow’s latest comments reignite the long-standing debate over Musk’s influence on the crypto sector — a force strong enough to send prices soaring or tumbling within hours. His predicted “aggressive move” may hint at a deeper institutional commitment or perhaps a corporate resurgence in Bitcoin adoption through Tesla or SpaceX.
Mow’s forecast extends beyond Musk’s involvement. He claims Bitcoin could reach a staggering $1.33 million by 2026 — an increase of over 1,300% from current levels near $90,000. Speaking to Magazine in mid-2025, Mow suggested that Bitcoin’s journey to the million-dollar milestone was “a given at this point.”
“Maybe this year, maybe next — but it’s coming,” Mow declared.
Central to his thesis is the belief that nation-state adoption will serve as the rocket fuel for Bitcoin’s next parabolic climb. He has long argued that government integration and sovereign-level participation represent the next major inflection point for Bitcoin. “We’re on the tail end of ‘gradually’ and at the beginning phases of ‘suddenly,’” he said in September 2025, hinting that a cascade of state-led Bitcoin moves may soon reshape global finance.
When asked on X about his missed 2025 predictions, Mow brushed off criticism with characteristic brevity: “Let’s not dwell on the past… Never look back. Only forward.”
Not everyone shares Mow’s bullish fervour. On 28 December, Matt Hougan, Chief Investment Officer at Bitwise Asset Management, said he anticipated Bitcoin to rise steadily — but without the fireworks many maximalists are hoping for. “We’re in a 10-year grind upward,” Hougan remarked. “Strong returns, lower volatility, some ups and downs — but no spectacular surge.”
His sentiment echoes the growing caution among financial institutions, following a year of missed moonshot forecasts from prominent figures such as Arthur Hayes (BitMEX co-founder) and Tom Lee (BitMine chair), both of whom predicted Bitcoin would hit $250,000 by the end of 2025. Even as late as October, while Bitcoin hovered around half that level after peaking near $125,000, their optimism persisted — until macroeconomic headwinds tempered expectations.
These contrasting narratives — Mow’s mega-bull thesis versus the institutional moderate outlook — highlight a deeper tension running through the crypto ecosystem. What do investors prioritise heading into 2026: spectacular gains or sustainable growth?
Mow’s foresight extends well beyond Bitcoin pricing. In his five-point projection thread, he issued additional sweeping claims about the global financial landscape:
This is not uncharted territory for Mow, whose firm Jan3 has long championed Bitcoin adoption across emerging economies. His team has been instrumental in advising El Salvador’s ongoing Bitcoin initiatives — a nation whose pioneering embrace of BTC as legal tender continues to inspire broader state-level interest.
These developments also reflect growing demand for crypto recruitment and blockchain recruitment expertise. As sovereign adoption and corporate integration gather speed, the need for skilled blockchain engineers, compliance officers, and crypto marketers has become more urgent than ever across global industries.
Though Mow’s $1.33 million forecast may sound audacious, Musk’s potential re-entry adds a unique layer to the speculation. The Tesla CEO’s power to move markets is well documented. His 2021 tweets alone fueled multi-billion-dollar price swings across Bitcoin, Ethereum, and Dogecoin. If Musk were indeed to “go hard” into Bitcoin in 2026, it could act as a seismic trigger for renewed institutional participation — and with it, a fresh wave of crypto innovation and hiring demand.
In recent months, Musk has hinted at reintroducing digital payments to Tesla’s ecosystem, stating that adding crypto again was “not off the table.” Beyond that, his ventures at SpaceX and X have been exploring blockchain integrations and tokenisation models — moves that could push the billionaire closer to a renewed crypto strategy.
The ripple effects on web3 recruitment could be significant. As institutional players like Tesla, SpaceX, and even energy firms begin exploring decentralised frameworks, the market demand for web3 recruitment agencies specialising in cross-sector blockchain talent is set to rise. Companies are increasingly seeking blockchain recruiters capable of sourcing specialists in DeFi protocol architecture, cryptographic auditing, and scalable node infrastructure — areas critical to maintaining both security and innovation.
Meanwhile, the intersection of AI and blockchain development, which has captured investor attention throughout 2025, is also driving a new wave of AI-driven crypto recruitment strategies. This alignment between digital assets and artificial intelligence underscores a broader redefinition of the talent economy — one increasingly shaped by decentralised technologies and intelligent automation.
Mow’s mantra, “Never look back. Only forward,” captures not only his market philosophy but also the prevailing mood among Bitcoin proponents as the industry enters another transformative phase. After years of volatility and global regulatory pushback, Bitcoin’s narrative is evolving from speculation to infrastructure — from hype to utility.
The predictions, however bold, are symptomatic of a deeper truth: the digital asset economy no longer hinges solely on retail enthusiasm but on structural adoption and institutional trust. Countries once wary of decentralised currencies are now exploring parallel financial systems designed around Bitcoin’s scarcity model, while major enterprises are positioning themselves strategically for what could become web3’s mainstream decade.
For recruiters, consultancies, and tech innovators, these transitions highlight a defining opportunity. Whether or not Mow’s lofty Bitcoin goals materialise, the acceleration of blockchain integration ensures that crypto talent remains one of the hottest commodities in global employment markets. Organisations across sectors — from finance to logistics — are racing to capture professionals fluent in smart contracts, cybersecurity, and decentralised application architecture.
Should Musk indeed champion Bitcoin once more, it could signal a cascading shift in corporate adoption, further bolstering the already dominant role of web3 headhunters and crypto recruitment agencies in shaping the global decentralised workforce.
Mow’s vision may be ambitious — but if history is any guide, Bitcoin thrives on bold predictions and disruptive dreamers.