
Crypto exchanges charging headfirst into the IPO arena are discovering an uncomfortable truth: no matter how polished their regulation-ready image, their fortunes still rise and fall with Bitcoin. Kaiko’s latest findings expose a structural vulnerability that even the most compliant crypto firms can’t easily escape — the digital asset market remains deeply cyclical, and its gravitational tether is Bitcoin itself.
The surge of crypto exchange IPOs in 2025 was heralded as a symbolic graduation from the chaotic, unregulated days of speculative boom-and-bust trading. After record-breaking liquidations and collapses in prior cycles, companies like Circle and Bullish were meant to prove the industry had matured into a respectable corner of global finance — a legitimate infrastructure play rather than a casino with better branding.
Under the glow of Wall Street lights, executives reassured investors that this new generation of crypto companies had learned discipline. They hired veteran bankers, reinforced governance frameworks, and rebranded as transparent, regulated institutions prepared for mainstream capital. Their pitch to the market was clear: crypto exchanges were now revenue-diversified, compliant, and capable of weathering volatility.
But Kaiko’s research cut through the polished narrative. The data revealed a stark reality — trading activity, investor demand, and market valuations still pulse to the rhythm of Bitcoin. Every exchange listed or planning to list, from compliance-heavy players like Kraken to retail-centric outfits like Gemini, remains economically exposed to the largest and most volatile digital asset.
When Bitcoin rallies, optimism follows. Traders flood platforms, liquidity spikes, and IPO valuations swell. But as soon as Bitcoin stalls or slips, so too does exchange profitability — and sentiment evaporates almost overnight.
From afar, 2025 appeared to be the year that crypto finally “arrived.” Circle’s June IPO priced higher than expected at $31 per share, delivering a $1.05 billion raise and an $8 billion valuation on a fully diluted basis. Investors didn’t just buy the stock — they bought the story. A stable, regulated issuer of USDC, backed by cash reserves and catering to institutional finance, seemed the perfect gateway between DeFi and traditional banking.
Then came Bullish in August, pricing at $37 per share for a near-$13.2 billion valuation, fuelled by exuberant predictions that institutional adoption was entering a new era. Bankers and venture backers alike used the bullish wave to pitch more IPOs, arguing that regulation had improved and institutional money now sought a foothold in digital assets. The market welcomed it. Crypto had supposedly grown up.
But behind the triumphal headlines, one unresolved question lingered: could these firms sustain revenues when the market cooled? History answered quickly.
When the Winklevoss twins took Gemini public in September 2025, they raised their IPO price range to target a $3.08 billion valuation — a reflection of genuine demand while Bitcoin soared above $80,000. By early 2026, the situation had reversed dramatically. Lawsuits emerged alleging that the company had downplayed impending layoffs and operational troubles. Its shares tumbled over 75% from the $28 IPO price, and reports showed a net loss exceeding $280 million in the first half of 2025.
As market conditions deteriorated, Gemini became a cautionary tale: a company that embodied the limits of crypto’s IPO euphoria. Its fall demonstrated how tightly exchange performance is bound to Bitcoin’s volatility — the same cycle exchanges hoped to transcend had simply reasserted itself under a public-market spotlight.
It’s not difficult to understand why. Crypto exchanges profit from trading volume. A thriving Bitcoin market induces excitement, volatility, and speculation — each one a fee-generating event. When momentum cools, enthusiasm fades, transaction counts drop, and those fee streams shrink fast. The data show that even as platforms diversify through staking, custodial services, or institutional partnerships, the gravitational centre of their business remains trading-driven and Bitcoin-sensitive.
Nowhere is this dependency more visible than in Kraken’s own IPO saga. In late 2025, the firm confidentially filed to list in the United States, fresh from a capital raise with Citadel Securities and Jane Street that valued it at roughly $20 billion.
At the time, the figures impressed even sceptics — $648 million in quarterly revenue, $178.6 million adjusted EBITDA, and trading volume topping $570 billion. Those numbers reflected a market alive with volatility and optimism. But by March 2026, Reuters reported that Kraken had quietly paused its listing plan, awaiting “better market conditions.” In translation: the Bitcoin rally had cooled, and so had institutional appetite.
This revelation reframed the entire 2025 IPO wave. The exchange that had styled itself as a disciplined, transparent financial institution with long-term growth prospects was suddenly a prisoner of the short-term fluctuations of a single asset. Bitcoin had, in effect, become its market gatekeeper — the unseen underwriter deciding when the IPO window would open or slam shut.
It wasn’t the first time a crypto company had faced this reckoning. Past cycles of IPO enthusiasm and abrupt retreat mirror episodes of market overconfidence across the digital asset landscape. Yet, as the sector matures, investors are beginning to demand clearer, more traditional business fundamentals — real diversification, stable margins, and resilience to volatility.
Kaiko’s research introduces one critical distinction drawing sharper lines across the industry. Not all “crypto IPOs” are created equal. Stablecoin issuers like Circle represent a different financial DNA from exchanges such as Bullish or Gemini. While the latter rely on trading activity, Circle’s revenues derive mainly from interest accrued on USDC reserves and payments infrastructure fees. Those revenue streams remain relatively steady regardless of Bitcoin’s market drama.
That consistency gives firms like Circle the appearance of more traditional fintech businesses — closer in structure to payment processors or regulated clearing houses than speculative platforms. It’s no coincidence that their stocks trade more like intermediaries within the financial system, not like leveraged plays on volatility.
Exchanges, on the other hand, remain cyclical. When volatility drops, so does user activity, liquidity, and revenue. The industry may aspire to the valuation multiples of legacy market operators such as CME Group or Intercontinental Exchange, but it hasn’t yet proven that its income can endure through market downturns.
This divergence is quietly reshaping crypto recruitment strategies. Stablecoin issuers and enterprise blockchain firms are drawing compliance officers, financial analysts, and fintech veterans skilled in structured revenue modelling. Meanwhile, exchanges are targeting trading engineers, API developers, and quantitative strategists — roles that boom in bull markets but soften sharply when spot trading cools. For blockchain recruiters and web3 headhunters, understanding this business-model split is now essential.
Public markets are cold judges. Private investors can tolerate long-term narratives; public shareholders want quarterly performance. When a crypto exchange lists, its first earnings report often reveals whether it has genuine diversification or is merely surfing Bitcoin’s latest high. And the markets punish weakness ruthlessly.
Gemini’s disappointing performance and Kraken’s IPO delay echo a broader truth: the trading infrastructure story, however credible on paper, falters when tested in a downtrend. The collapse in trading activity that accompanies bear markets still leaves few offsets for exchange operators. Institutional services, custody, and staking revenues help — but they’re rarely sufficient to balance the gravitational pull of Bitcoin’s direction.
For institutional investors, the next wave of crypto IPOs may therefore hinge less on sentiment and more on earnings transparency. A sustainable exchange must prove it can earn across market cycles — not just during speculative euphoria. Until then, each new listing will test whether the crypto sector can truly break free of its dependence on Bitcoin’s volatility, or whether, as Kaiko suggests, the world’s oldest cryptocurrency still writes the small print of every major exchange’s balance sheet.
As public listings multiply and regulators tighten oversight, crypto firms looking to attract both investors and blockchain talent face an inflection point. The market no longer rewards hype; it rewards endurance — and the ability to generate value that doesn’t vanish when Bitcoin takes a breath.
For recruitment agencies like Spectrum Search, specialising in web3 recruitment and blockchain recruitment, these trends are reshaping client demand. Exchanges chasing profitability through new product suites increasingly need compliance officers, security engineers, and DeFi strategists capable of bridging innovation with regulation. Meanwhile, stablecoin providers are hiring treasury managers, payment infrastructure experts, and fintech leaders to cement their status as institutional staples. The competition for such blockchain talent will define the sector’s post-IPO phase far more than token prices ever could.