Senior Marketing Manager, APAC

Spectrum Search is partnering with a leading rocket ship Web3 Gaming project to find a dynamic Senior Marketing Manager for the APAC region.

As the Senior Marketing Manager for APAC, you will play a pivotal role in adapting and executing innovative marketing strategies tailored to the diverse Asia-Pacific market. Reporting to the Chief Marketing Officer, you will leverage your strategic insight, local market expertise, and hands-on approach to enhance brand visibility and foster growth within this critical region.

Key Responsibilities:

• Localize Marketing Strategies: Customize global marketing initiatives to align with APAC’s unique cultural and market dynamics.
• Market Analysis: Conduct in-depth research to navigate the competitive landscape, understanding consumer behavior and trends in the Web3 and gaming sectors.
• Brand Positioning: Communicate and adapt the project’s unique propositions to establish a formidable market presence.
• Community Engagement: Craft and implement strategies to build and engage the APAC community, promoting brand loyalty.
• Cross-functional Collaboration: Ensure brand coherence across all touchpoints, working closely with global and local teams.
• Campaign Management: Oversee the lifecycle of APAC-specific marketing campaigns, from conception to analysis.
• Performance Analysis: Employ data analytics to measure campaign effectiveness, guiding data-driven optimization strategies.

Desired Skills and Experience:

• Proven Experience: Strong background in marketing with deep insights into the APAC gaming and IP development sectors.
• Web3 and Blockchain Knowledge: A solid understanding of blockchain technology and its implications for marketing.
• Cultural Insight: Exceptional ability to navigate the cultural diversity of the APAC region, tailoring strategies for maximum impact.
• Strategic and Analytical Thinking: Skilled at analyzing market data to craft impactful marketing plans.
• Community-Centric Approach: Proven track record in community engagement and building.
• Leadership and Collaboration: Exceptional leadership skills with a penchant for collaborative success.

Who You Are:

An adaptive, resourceful individual with a knack for innovation and detail, ready to make a significant impact in a fast-paced, evolving landscape.

In Your First 6 Months, You’ll:

• Develop and roll out a localized marketing strategy for APAC.
• Forge key partnerships to elevate brand visibility and market reach.
• Align regional marketing efforts with global objectives, closely collaborating with the CMO.

Join us in shaping the future of Web3 gaming. Apply now to become part of our mission to innovate and lead in the digital frontier.

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