Product Marketing Manager (Crypto)

Spectrum Search is proud to partner with a leading global provider of liquidity and technology solutions for multi-asset, multi-market trading. We are looking for a dynamic Product Marketing Manager to drive growth, enhance customer experience and shape the marketing strategy for innovative trading solutions.

The Product Marketing Manager will play a pivotal role in driving the company’s marketing initiatives and optimizing customer engagement. You will lead strategic marketing activities, oversee digital channels and work cross-functionally to ensure that marketing efforts align seamlessly with product goals.
 

Key Responsibilities:

Strategy & Development

• Collaborate with development and operational teams to refine product roadmaps.
• Expand available trading instruments to align with market trends.
• Manage integration with payment providers, including card payment and digital platforms, to ensure a seamless transactional experience.
• Oversee website functionality, enhancing onboarding and trading processes.
• Integrate tools to improve user experience, empowering clients with advanced trading capabilities.

Digital Marketing & Channel Activation

• Design and implement effective digital marketing strategies to boost user acquisition and retention.
• Establish and maintain the company’s social media presence, including launching key community channels.
• Create and manage automated onboarding flows, ensuring a personalized and efficient user journey.
• Coordinate marketing around new feature rollouts and partnership announcements.

Customer Monetization & Partnership Development

• Develop strategies to increase client fund monetization through strategic partnerships and liquidity providers.
• Collaborate with external partners to enhance customer offerings and create additional revenue channels.
• Drive customer loyalty programs to ensure consistent engagement and retention.

Cross-Functional Collaboration

• Work closely with sales, customer success, tech and compliance teams to align product features with client needs and regulatory standards.
• Lead product launches, coordinating between internal and external teams and crafting compelling marketing assets.
• Manage project tasks and maintain a centralized tracking system to monitor deliverables.

Data-Driven Decision Making

• Utilize market insights, customer feedback and product usage data to optimize marketing strategies.
• Develop reporting dashboards to track KPIs and measure campaign effectiveness.

Operational Efficiency

• Maintain optimal website performance for both marketing and trading activities.
• Streamline onboarding processes for maximum efficiency and customer satisfaction.
• Coordinate with external contractors, managing collaborations and preparing meeting materials.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA or advanced degree is a plus).
• 3+ years of experience in brokerage or fintech environments.
• Proven success in expanding product offerings and integrating digital payment systems.
• Strong expertise in digital marketing, CRM systems and marketing automation.
• Familiarity with financial markets, trading platforms and fintech ecosystems.
• Knowledge of fintech, crypto and blockchain technologies.
• Understanding of regulatory and compliance considerations in finance.
• Proactive problem-solver with a focus on continuous improvement.

Keywords: Product Marketing Manager, Marketing Manager, Fintech Marketing Manager, Digital Marketing Specialist, Product Strategy Manager, Marketing Director