We are searching for an experienced Paid Ads Marketing Manager to join our client, a global DeFi education platform. This is a critical role in leading and optimizing paid advertising strategies across major digital platforms to drive growth, generate high-quality leads, and maximize revenue. You will be responsible for executing and scaling ad campaigns with a focus on direct response marketing, working closely with a skilled in-house marketing team.
Key Responsibilities
Paid Advertising Strategy: Develop and execute data-driven paid media strategies on platforms such as Facebook, Google, and YouTube to achieve scalable results.
Campaign Management: Launch, manage, and optimize paid campaigns aimed at high-ticket sales funnels, consistently aiming for monthly revenue growth. Analyze performance metrics and implement A/B testing to enhance results.
Collaboration: Work with internal and external experts to elevate the team’s skills and knowledge, staying ahead of digital advertising trends.
Budget Optimization: Manage and allocate advertising budgets, ensuring the best ROI while keeping customer acquisition costs low.
Targeting & Expansion: Develop and implement audience segmentation strategies, with a focus on growing and nurturing the customer base through advanced targeting techniques.
What You Bring
Proven Experience: Hands-on experience scaling paid ad campaigns, particularly with Facebook and YouTube, managing monthly budgets over $1 million.
Direct Response Marketing: Expertise in managing high-ticket funnels and implementing successful direct response strategies.
Analytical Mindset: Ability to dive deep into campaign data, drawing insights to optimize performance and drive continuous improvement.
Leadership Skills: Strong leadership abilities with experience in managing and mentoring marketing teams.
Industry Knowledge: Familiarity with financial offers and a keen understanding of the broader digital marketing landscape.
Keywords: Paid Ads Manager, Paid Media Manager, PPC Manager, Performance Marketing Manager, Digital Advertising Manager, Paid Search Manager, Paid Social Media Manager, Digital Marketing Manager, Performance Ads Manager.
