A few years back, I introduced a brilliant front-end developer to a DeFi protocol hiring urgently. He nailed the interview technically, but on his way out, the founder pulled me aside and said: “We need more Blockchain UX/UI Designers—people who don’t just write clean code, but also understand how to make decentralized apps intuitive and seamless.”
That stuck with me.
And they were right.
Blockchain UX/UI Designers are no longer a luxury—they’re essential. Because let’s face it: most Web3 apps are still… well, pretty brutal to use. From clunky wallet integrations to confusing sign messages, we’ve somehow made decentralisation synonymous with friction. And users? They’re bouncing faster than gas fees on a Friday night.
But here’s the good news—change is happening. Slowly, yes, but steadily. And the designers driving it? They’re not just pushing pixels. They’re redefining how we experience Web3.
From Protocols to People: The UX/UI Shift
In the early days, most blockchain products were built by engineers—for other engineers. Think command-line interfaces, MetaMask pop-ups, and 15-step yield farming tutorials.
But now? The brief has changed.
Today’s Blockchain UX/UI Designers are being asked to do something different: to make complex tech feel… normal.
One standout example is Zerion, a DeFi portfolio manager. Their design team built a clean, mobile-first app that doesn’t scream “blockchain”—and that’s the point. You get token swaps, portfolio views, and NFT tracking, all without that overwhelming “I need to open 12 tabs” feeling. It’s designed for humans, not devs.
We’ve gone from “What chain is this on?” to “This feels like Revolut.” That shift? It’s all design.
The Wallet Is the New Homepage
Let’s be real: the wallet experience is still one of the biggest pain points in Web3.
When I’m recruiting for blockchain UX/UI designers, one of the first things I ask candidates is:
“How would you redesign MetaMask?”
Because love it or hate it, that little fox is the gateway to most decentralised apps. And the design challenges there are plentiful:
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Confusing error messages
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Non-intuitive signing prompts
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Lack of contextual education
Some of the newer players like Rainbow and Phantom are making headway. Their interfaces are smoother, more approachable, and they prioritise user trust—which in crypto, is half the battle.
A designer I placed recently at a wallet startup said it best:
“It’s not about making it pretty. It’s about making people feel safe.”
Couldn’t agree more.
Onboarding: The Battle You Win or Lose in 30 Seconds
Here’s something I’ve seen time and time again:
You build a killer product. The tech’s solid. The devs are top-notch. But then—crickets. Because your onboarding flow is a mess.
We don’t talk about this enough in Web3, but onboarding is the battleground.
And Blockchain UX/UI Designers are finally stepping up to own it.
Great onboarding today means:
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Clear steps
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No jargon
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Progress indicators
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Built-in help and feedback
Take Steakwallet (now acquired by Cyan). Their UX team introduced progressive onboarding—only surfacing features when the user actually needs them. It’s smart, it’s human, and it works.
Meanwhile, I’ve seen protocols bleed thousands of users due to overwhelming dashboards and zero guidance. One founder told me, “We assumed people would just get it.”
Spoiler: they didn’t.
Designing for Trust in a Trustless World
Here’s the paradox: Web3 is built on trustless systems, yet good design is all about building trust.
How do you reconcile that? That’s the magic Blockchain UX/UI Designers are trying to capture.
In a space rife with rug pulls, phishing scams, and too-good-to-be-true APYs, good design is the differentiator.
Things like:
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Visual cues (green = safe, red = risk)
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Explainers for contract interactions
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Previewing gas fees and outcomes clearly
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Showing why something is happening, not just what
I recently helped a DeFi protocol revamp their staking dashboard. The original one? Full of numbers, no context.
The new version? A progress tracker, tooltip explanations, and a risk meter. Engagement went up 38% in the first month.
That’s the power of design with empathy.
What’s Next for Blockchain UX/UI Designers?
Here’s my take:
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We’ll see more crossover from Web2 fintech designers (and thank God)
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UX writing will become crucial—microcopy is everything
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Wallet abstraction will finally feel seamless
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And the best designers? They’ll be crypto-curious but user-obsessed
If you’re hiring, stop treating design like it’s the final touch. It’s not the garnish—it’s the plate.
And if you’re a designer? Now’s your time. Web3 doesn’t need more dashboards. It needs more experiences.
After years in crypto recruitment, I’ve seen the landscape shift. What used to be all about tech stacks and tokenomics is now about how it feels to use your product.
And at the heart of that shift? Blockchain UX/UI Designers.
They’re not just shaping screens. They’re shaping trust, accessibility, and the future of user interaction in Web3.
So next time someone says, “Design isn’t that important in crypto,” point them to a failed onboarding flow. Then point them to the designer who could’ve fixed it.
